Alfaparf Milano Firming Hair Mousse for Wavy & Curly Hair - Strong Hold & Volume

Alfaparf Milano, the leading Italian brand in the global beauty industry, is renowned for its innovation, research, and market proximity. Driven by a profound love of beauty, dedication, excellence, and the conviction that as Italians, they can achieve great heights, the brand has established itself as a trailblazer in the industry.

At the core of Alfaparf Milano's success lies its unwavering commitment to creating exceptional formulas, sourcing the finest raw materials, and developing products in its state-of-the-art laboratory. The brand leaves no stone unturned, meticulously accumulating techniques and learning from its vast experiences over the decades.

Alfaparf Milano's products are dedicated to the passionate and smart hairdressers who deserve nothing but the best. The brand takes great pride in sharing its work, knowledge, and inspiration with those who share the same dream and journey that it embarked on many years ago. These are not merely hair products; they are the culmination of research, knowledge, experience, and valuable feedback, each one a beautifully crafted story of excellence, enthusiasm, commitment, and positive energy.

Alfaparf Milano's Style Stories line of pre-styling hair products stands out for its exceptional performance. Infused with Moringa Oleifera, a renowned "miracle tree" ingredient, these formulas work to neutralize unpleasant odors and provide a longer-lasting clean sensation. Moreover, the products contain photo-protective properties that counteract the damaging effects of free radicals, preserving the natural keratin in the hair fiber and preventing breakage.

The Style Stories Thermal Protector is a professional salon-quality product that creates a thermo-active shield, safeguarding the hair fiber from the heat of hot styling tools. Its dry spray formulation allows for easy application without wetting the hair, making it suitable for all hair types.

The Style Stories Volume Mousse is a light-hold, Italian-made professional salon-quality mousse that amplifies volume and adds body to the hair fiber without weighing it down. The Flexible Mousse, on the other hand, delivers supple support, flexibility, and a shiny, defined look, while the Firming Mousse provides a strong hold that defines the shape of the hairstyle without drying out the hair.

All the Style Stories pre-styling products share a common foundation – their ability to protect against free radicals when activated by heat, preserving the natural keratin in the hair fiber and preventing damage.

Whether it's the Thermal Protector, Blow Dry Cream, Volume Mousse, Flexible Mousse, or Firming Mousse, Alfaparf Milano's Style Stories line offers a comprehensive range of professional-quality solutions to address the diverse needs of hair care enthusiasts, all while upholding the brand's commitment to excellence, innovation, and a deep appreciation for the art of hair styling.

product information: